PRODUCT STORYTELLING
A product, any product, is not just about matter. It is above all passion and emotion. That is why the art of product storytelling, of creating compelling stories that captivate the consumer, is crucial for commercial success.
I created the best product in the world. And now? Tell everyone about it!
Creating a product, even the most innovative in the world, is only half the story. The other half is... the story! Telling how a product was made, what features make it unique, what problems it solves for those who buy it - in essence, its USPs - is an art that requires special skills. AREAS has in-house teams dedicated to Product Storytelling, capable of adding value through multiple languages to the products created, in order to offer our clients a complete service: from product design to communication design.
Adding value to the product
Video, photography, 3D animation
Our in-house team takes care of product storytelling using all existing media: text, photography, video, graphics and 3D animation. From the creation of names to the description of features, every detail is included within an organic and convincing story. The key to the product's success on the market.