AREAS ready to astound at Performance Days in Munich

The future is already here. And it goes by the name of AREAS – Academy for Research and Engineering in Apparel and Sport, the high-tech research and development centre born in Asola (Mantua Province) in collaboration with Trerè Innovation with one objective: to elevate performance – of fibres, fabrics, manufacturing systems and, as a result, of athletes.

AREAS will play a key role at Performance Days, which takes place on Wednesday 8 and Thursday 9 May in Munich (Germany). This is the first and largest trade show devoted to performance fabrics and the accessories used in sportswear and workwear.

Since 2008 the show has been a vital meeting point for the most qualified textile industry companies, a place where the sector’s latest trends and innovations are unveiled.

COME FACE TO FACE WITH THE FUTURE!

The futuristic AREAS stand (booth P17/Hall C6) has been designed to display the latest developments in the field of functional apparel: ultra-performance materials, technology and patents that the AREAS team has designed and created, in a process of careful study and strict testing.

APPLYING SCIENCE TO FUNCTIONAL APPAREL

AREAS is the very essence of innovation: a laboratory of revolutionary ideas. A team of textile engineers, product managers and designers inform the development of new concepts down to the very last detail: from research to design and then production, which can also be carried out in partnership with Trerè Innovation.

Medical analysis of athletes’ performances and the most advanced testing on the products lead to scientific data which is crucial for us, as we strive create the future.

AREAS is proud to have the opportunity to present our innovations at Performance Days. We can’t wait to meet you at the Munich Trade Fair Centre (booth P17/Hall C6)!