CONCEPT AND DESIGN
IDEAS. THAT SET TRENDS.
We can help from the first thought – especially if the idea is missing. Our team of product managers, designers and textile engineers knows about current trends in the sports and textile sector, combines design and textile technology and develops new concepts with commercial impact.
RESEARCH AND DEVELOPMENT
SCIENCE.
THE BASIS OF SUCCESS.
From the smallest fibre to the finished product: progress comes from attention to detail. Especially for our textile experts in the laboratory. Innovation arises from consistent methodology, research and development. It forms the basis of every successful development.
SPORT DIAGNOSTIC
PERFORMANCE. MEASURE IT.
The basis of successful innovation is having a knowledge of the status quo – especially in sports. Our facility permits full sports medical performance analysis to test out new developments on athletes and use the knowledge gained to plan the next step in your development. At the same time, AREAS conducts sports medicine investigations for amateur and professional athletes alike and collects valuable data that can be used for research and development.
MATERIAL RESEARCH
INNOVATION.
IN EVERY FIBRE.
Research and development in the textile sector are reaching a new level. Laboratory results can be incorporated into the development process directly. With internationally proven test equipment, investigations on fibres, threads and fabrics are carried out to determine their behaviour under stress and to constantly improve them.
PATTERN DEVELOPMENT
PRECISION.
CUT AFTER CUT.
Every angle must be selected optimally. Each seam must remain unnoticed. The form must flatter the wearer. Developing the perfect cutting pattern is a puzzle our specialists have mastered through many years of experience. The benefit: Every product developed by AREAS impresses on fitting and inspires in production with the lowest possible level of wasted material.
RAPID PROTOTYPING
HIGH SPEED.
IN EVERY PHASE
When the go-to-market timeline becomes critical, often every hour counts. We take this into account. Through our connected production site with sample production – from Trerè Innovation – prototypes are implemented, tested and shipped directly on site in record time. The result is that you save valuable time, putting you ahead of your competitors.
After acceptance of the prototypes, the transfer to industrial production is a mere formality. The close connection to production prevents time-consuming coordination processes and ensures the highest quality of the end products.
APPAREL TESTING
QUALITY.
CONVINCE YOURSELF.
Trust is a good thing. Control is better. This is a saying that we follow too. Every item of clothing developed is tested for its functional commitment. Whether the clothing is the first, second or outer layer, AREAS offers a test infrastructure including a climate wind tunnel to detect and eliminate weak points in clothing systems. 50°C with 90% humidity or -30°C in a snowstorm: the climate-control wind tunnel allows material endurance tests and aerodynamic studies to be conducted with real-time data analysis.
BRAND DEVELOPMENT
BRANDS.
RE-INVENTION.
Whether you’re specifically developing individual products or bringing an entire brand to life: AREAS offers both. Specialists in the fields of science, products, sales and marketing pool their knowledge to launch each project commercially.
This is proven by numerous projects for well-known fashion and sports brands and the successful own brands UYN®, Titici® and ForBicy®.
MARKETING AND COMMUNICATION
IT WORKS.
FOR ATHLETES AND AT THE POS.
Communication is a core element in developing successful products. A strong and high-quality appearance is decisive. AREAS concepts and developments possess a variety of unique technologies, features and design elements. Our communication experts ensure that these are also visible at the point of sale.
SCIENTIFICALLY PROVEN
PERFORMANCE... MEASURED.
„Innovation at AREAS” isn’t just a slogan – it’s a scientific fact. Our partnership with the University of Verona’s Sport and Health research centre (CeRiSM) means that every product, every material and all our technology undergoes advanced scientific testing in the lab and on athletes. A team of experts studies the results and develops future products accordingly, in order to constantly improve our garments’ performance. At the same time, the CeRISM-led sports medicine department performs functional assessments and provides medical support for professional and amateur athletes. The data collected in these performance studies is then used to further our research.
